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4 Top Pet Marketing Tips You Should Apply in UK

Posted on May 31, 2017 at 2:28 pm

If you sell or own a pet business in the UK, you have to apply the right strategies to ensure that you gain a competitive edge over others. One of the ways you can do this is to apply the right pet marketing strategies that will ensure you reach your target audience fast and in a cost effective manner. You should use methods that will help you get the message about your pets to your potential customers. By doing this, you boost your chances of making more pet sales. Here are some of the most effective marketing tips you should apply.  (more…)

Posted in Pet Traders

Advice on Finding Wholesale Pet Suppliers for Pet Supplies

Posted on August 5, 2015 at 10:46 am

A dog or cat is a favored choice as pet of many folks in the UK. However, keeping the pet in good condition is definitely a chore. You have to ensure that your doggy or kitten is well fed and has good quality clothing and bedding to sustain a contented life. Some folks manage to get superior quality dog or cat supplies compared to many other people. The key reason why these individuals are able to get the best pet supplies is they buy pet products from reliable wholesale pet suppliers. These suppliers have a wide variety of supplies for small animals, which allows you to pick the best supplies for your puppy or kitten.


Tips to find reliable wholesale suppliers of pet supplies


While there are many vendors that provide pet supplies, you need to locate the one that allows you access to a wide range of supplies of your likings and preferences. Whether you wish to buy clothing or food for your puppy, wholesale suppliers are an ideal choice. However, locating a reputable supplier is definitely a chore. You just can’t choose the very first supplier you come across only to find out that you are ripped off for buying pet supplies. You will also stumble upon wholesale suppliers who do not provide good quality products. It is best to stay clear from all such suppliers.


Posted in Pet Traders

Finding Pet Shop Supplies Online

Posted on April 28, 2015 at 8:27 am

Do you run a pet shop, or are you looking to set up a new business? Trying to find affordable, high quality pet shop supplies? If you need pet supplies for sale – or if you’re looking to save money by bulk-buying for home use – then consider purchasing online from a reliable retailer. You can get amazing discounts on leading brands, and you can find everything that pet owners could possibly need. Search for a reputable seller and check out their reviews – other people’s experiences are a great way to verify that a business is trustworthy.

Pet food and medicines

Keeping an animal happy and healthy has a lot to do with the food it eats. Some animals require a special diet, and it’s important to offer a wide range of foods in your store. Cats, dogs and other domestic animals sometimes require a specific diet that targets a medical condition, or that offers health benefits such as an improved coat or better dental care. Consider whether you want your business to cater to more exotic animals, or whether you want to bring in specialist pet shop supplies. You might also want to stock medicines for pets, including treatments for common problems like fleas and worms, and specialist products for treating fish, lizards and other pets. Lots of people will also go to their local pet store to purchase treats for their furry friends, so stock up on popular treats for cats and dogs such as safe pet chocolates, meaty chew sticks and catnip drops. (more…)

Posted in Pet Traders

Pet Trade Industry

Posted on April 14, 2014 at 12:26 pm

Over recent years we have seen massive growth within all facets of the pet trade industry, whether that be with the pet retailing trade, or with the pet product industry. The variety of pets which we own in our society is massive, with many of them requiring specialist equipment for them to live enriched lives. We can see this in the way you need to have a cat litter tray, Reptile Terrarium, or Fish Aquarium, in order to properly look after your pet. This is important, as we have seen not only an increase in the number of pets owned within the UK, but also an increase in the variety of pets, with more people willing to make a change to a more exotic animal, even with all of the special consideration you need to make for them.


We have also seen far greater legal oversight coming into the pet retailing industry. More so now than ever before, running a healthy and enriching pet retail shop is required. This is a great thing, as the level of abuse with the pet trade is massive, and with the recent attacks against the less reputable sections of the market, we have seen some positive changes to the industry. You can now trust in the pet trade more than any other point in its history.

Buying the right products for your animal can be difficult, but it is a very important part of your responsibilities as a pet owner. Some pets rely upon pet products more so than others, so if you want to avoid paying for a lot of equipment you should factor that into your considerations. A Reptile Terrarium can be very expensive, but you can also recoup some of that money, as in comparison to a dog they eat far less. Factoring all of these points into your considerations is important for any prospective animal owner.

Learning to properly care for your pet is another important responsibility for any pet owner, and an industry catering to this learning requirement is more than able to help with this. From caring to dogs, to looking after reptiles, you can usually find somebody willing to offer advice on how to best look after your companions.

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Posted in Pet Traders

Caring for Exotic Pets

Posted on February 17, 2014 at 2:47 pm

There has always been a portion of the pet culture dedicated towards owning exotic pets. When people talk about exotic pets, often times they mean non domesticated animals. These animals natural habitat is not your living room, so treating them and expecting from them the same that you would with a cat or dog is foolish. The end result is that you need to spend a lot more money on providing them with an enriching environment. So, for instance, a monkey of some sort, will require a pen where you can place them, and trust that they won’t  become depressed. After you have all of the necessary equipment to be a responsible pet owner, you still need to acknowledge that the pet is not a dog, and won’t ever be as tame or supportive as owning a dog. The pet rescue apparatus is flush with exotic pets whose owners quickly became aware of how unprepared they were to raise an exotic pet. This has caused a continuous stream of new legislation outlawing various species from being domesticated. This is ultimately in the best interests of the animals and the owners, as very few people are fully prepared to care for what is practically a wild animal. Making sure that you understand your role before you buy an exotic pet is the only responsible choice, and abstaining entirely is perhaps more responsible.

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Posted in Pet Traders

Foods you should not give your Dog

Posted on December 26, 2013 at 2:14 pm

We’ve all heard of various foods that are not suitable for our pets, and dogs in particular will suffer from if they eat, and we’re here to give you details on foods that your dog should avoid Discover More.

Sugary food such as chocolate and sweets is a definite no, in fact this is the same as humans, it can create tooth decay and diabetes, whilst sugarless sweets can cause liver damages, so really it’s best to avoid all kinds of chocolate and sweets.

Onions and Garlic can be very dangerous for dogs, so before you give your hound some leftover bolognaise or chilli con carne, think about the ingredients, if it contains garlic or onion, it’s definitely a no and it can lead to haemolytic anaemia.

Various nuts such as macadamia and walnuts contain a toxin that can affect different systems in the body, and if a dog consumes too much of these nuts he or she can essentially be poisoned, so no matter how sad his or her puppy dog eyes are, do not give in.

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Posted in Pet Traders

Strategies for Pet Product Marketing

Posted on December 24, 2013 at 9:55 am

For pet product marketing to work in the proper way there are some strategies that need to be employed to ensure that you get excellent results. Some of the strategies that you can try out include:

Competitive market research 

This is the first step that you are supposed to follow for successful marketing is to engage in is competitive market research. This is where you are supposed to get information on things such as who you will be competing with, how they compare, is your brand any different and what are the strengths and weaknesses of the brand. This will help you know your place in the market in order to maximize on profits.


As you think about pet product marketing, it is important to come up with the ideal price range that will work out perfectly for you as well as your target market. For this you will have to determine adequate gross margins that will create a strong value proposition that will support the price you come up with. Avoid working with a penetration pricing strategy because this means that you have low price and the market may reject the products when you finally increase the price.

Surviving in the market 

It is also important to make sure you remain relevant in the market for as long you want to without fading off. This means that you have to come up with strategies that will keep the market interested for as long as possible. This is regardless of whether you are launching a new product in the market or one that was already in existence. Be sure to understand the market segments well as well as the distribution channels as this helps to get the marketing sequence right.

Marketing tactics 

From here you are supposed to know the ideal tactics that will push your product forward. There are numerous methods that can be used here but you have to choose the right ones depending on what your main goals. For instance, if you would like to expand the business, it makes sense to hire direct sales staff, manufacturer’s representatives to help execute this. Be sure to study the current market to know what is working and what needs to be changed to ensure that the marketing tactics put in place bring out the desired results at the end of the day.

Mistakes to avoid 

Some of the mistakes you should avoid when dealing with pet product marketing include:

Going after large distribution and/or supplying chains to soon- to build a solid business with high margin account it helps to start out small before you run after the larger chains and pet stores. This will also give you more time to study the market to make wise and informed decisions that will help you out a great deal.

Watch gross margins closely- when selling through distributors you can expect to have large effects on the margins. Adding manufacturers takes more away. Factor in the discounts and specials to make sure that you get the desired returns without running losses.

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Dealing with Cat Allergies

Posted on December 8, 2013 at 10:05 am

Cats are extremely popular pets in the UK, and it can be devastating to find you’re allergic to your beloved cat, but it doesn’t always mean you have to give it away

There are simple ways of dealing with cat allergies, depending on how severe that allergy is. You can wash your hands immediately after you have touched your cat, and it’s important to keep your hands away from your face. In addition to this you can change your clothing several times a day.

Brushing your cat on a regular basis can also be important, perhaps a non-allergic family member can groom the cat daily, ideally outdoors. Bathing your cat on a regular basis can also reduce allergic symptoms, and so too will a well balanced diet, because there will be less skin shedding.

Vacuuming and keeping dust to a minimum can improve your condition, while it is important to have rooms in your house which are cat-free. These spaces can mean you have breaks throughout the day where you’re likely to be not as affected by allergies, and air purifier can also help, especially in the rooms where the cat spends most of his or her time.

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Posted in Pet Traders

Choosing a Family Pet

Posted on November 5, 2013 at 5:03 pm

It is the nature of pets, which compose of animals to love human beings. However, choosing a pet is a difficult process. This is mainly because the pet will affect the family’s daily. In addition, a family will require a strong budget, sufficient space and adequate time to spend with the pet. Nevertheless, various pets have low or high demands for these necessities. Research suggests that pets are important because they influence physical and mental health. They have been said to reduce loneliness, boost self-esteem and even lower blood pressure. Growing up with pets give the children a sense of care and responsibility. Therefore, when choosing a family pet, the family should agree on what species will suit them. In addition, they will need to allocate time for it and be willing to care for the pet. An important thing to note is that pets are time consuming, this will call for careful evaluation. overall, it is essential for the family to carefully evaluate the considerations before welcoming this important member of the family.

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Posted in Pet Traders

High Visibility Pet Products

Posted on October 11, 2013 at 10:33 am

For many pet owners a dog is normally their best friend. A true and loyal companion, your pet is by your side every time it is only best that you take care of him by purchasing pet products and accessories that will help in protecting him. Today there are a number of high visibility pet products available that will make the pet clearly visible during the night to bikers, drivers and joggers. If your pet doesn’t have any high visibility pet products on the body it can be quite hard to see him, particularly during the night, and if you want to avoid many accidents consider outfitting your pet with high visibility pet products that will clearly mark the pet wherever he is.
Even the most well-mannered pets like dogs can catch a glimpse of a cat or squirrel and make a run for it. If you are walking with your dog at night when he suddenly sees something that interests him he will be gone before you realise it.

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