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Strategies for Pet Product Marketing

Posted on December 24, 2013 at 9:55 am

For pet product marketing to work in the proper way there are some strategies that need to be employed to ensure that you get excellent results. Some of the strategies that you can try out include:

Competitive market research 

This is the first step that you are supposed to follow for successful marketing is to engage in is competitive market research. This is where you are supposed to get information on things such as who you will be competing with, how they compare, is your brand any different and what are the strengths and weaknesses of the brand. This will help you know your place in the market in order to maximize on profits.

Pricing 

As you think about pet product marketing, it is important to come up with the ideal price range that will work out perfectly for you as well as your target market. For this you will have to determine adequate gross margins that will create a strong value proposition that will support the price you come up with. Avoid working with a penetration pricing strategy because this means that you have low price and the market may reject the products when you finally increase the price.

Surviving in the market 

It is also important to make sure you remain relevant in the market for as long you want to without fading off. This means that you have to come up with strategies that will keep the market interested for as long as possible. This is regardless of whether you are launching a new product in the market or one that was already in existence. Be sure to understand the market segments well as well as the distribution channels as this helps to get the marketing sequence right.

Marketing tactics 

From here you are supposed to know the ideal tactics that will push your product forward. There are numerous methods that can be used here but you have to choose the right ones depending on what your main goals. For instance, if you would like to expand the business, it makes sense to hire direct sales staff, manufacturer’s representatives to help execute this. Be sure to study the current market to know what is working and what needs to be changed to ensure that the marketing tactics put in place bring out the desired results at the end of the day.

Mistakes to avoid 

Some of the mistakes you should avoid when dealing with pet product marketing include:

Going after large distribution and/or supplying chains to soon- to build a solid business with high margin account it helps to start out small before you run after the larger chains and pet stores. This will also give you more time to study the market to make wise and informed decisions that will help you out a great deal.

Watch gross margins closely- when selling through distributors you can expect to have large effects on the margins. Adding manufacturers takes more away. Factor in the discounts and specials to make sure that you get the desired returns without running losses.

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